Sugar beets are incredibly effective at attracting deer. The problem is they grow seasonally and only in certain regions, making them hard or even impossible for hunters to find. Wildgame Innovations made the impossible possible with an ultra-concentrated deer feed using real sugar beets. Say hello to the sugar beet crush attractant family. sugar beet crush attractant feed is chock-full of fat, protein and vital nutrients to grow strong, healthy deer. And to make sure as many bucks get to it as possible, Airborne Technology sends 600% more scent molecules than ordinary feed grains to attract over long distances. Sugar beet crush attractant will satisfy that buck's sweet tooth to bring him in from miles away.